BIÖSSUR
Medical Product Identity. Iceland

The biossur power knee is the first powered knee prosthesis that takes the work out of walking. Biossur is a "linked" name, effectively combining the ossur master brand name with the bionic technology advantage. The new product line will be launched under the biotronics platform. the goal is for biotronics to become a new industry standard led by Ossur. the brand will be used across the entire line as it evolves and will be followed by descriptive names such as the Power Knee. The logo needs to be simple and memorable, and fit extremely well with the criteria.