DREAM TIME STORIES
Type Specimen Promotion, Booklet Package

The protagonist of the story dreams that he has had three previous lives, a priest in ancient Egypt, a women in love in Buenos Aires and a warrior from the north. The three different lifes reflect different styles and moods of the featured typeface with different typographic treatment for each section to show the typeface in text, display sizes and all its weight variations. The fluency of the type throughout the story creates a rhythmic look that is moving and sensual. The work became a visual celebration of emotion, which completely supports the intention of the text and the client’s own desires for the promoted typeface.